- Who I am
- I aspire to become a chief executive for a successful business venture. I am a public relations student with a good background in social studies, statistics, business marketing and writing. My talents include the ability: to effectively lead groups for small and large projects and to strategically communicate to communities using a variety of a different channels.
- What I am offering to customers
- I am offering a brand which gives customers the piece of mind that comes from purchasing my products and services. We don't buy the things that we need; we usually buy the things that we think we need. And usually that list is influenced by other people who may not even be in our lives. What I offer is a convenient customer services and products that minimize the list of hassles that we deal with every day.
- Who my customers are
- My customers are young adults, aged 18-25. They are the demographic that I have the most knowledge on. The younger generation is control and the people of this generation recognize great ideas. My peers and I are constant seekers of "life hacks", or products and services that make living a lot easier. What my customers all have in common: the rationale to buy new products and services and the technology to view the various platforms used for marketing and promotion. I am looking to extend product lines which appeal younger generations as well.
- Why my customers will spend money to use my product/service
- Customers would actually pay money to use my products and services because, simply put, they are things that solve the unmet needs of the average young adult in the U.S. Also, these products/services stand to benefit kids, the old, and families in the long run.
- What my core competencies are.
- What I have is confidence and the vision for planning. I think my charisma sets me apart, and ultimately, this sets my products apart. Many ideas can be great, but they need driving forces for them to truly reach their full potential. I also have patience, and as en entrepreneur I realize how that factors into any ventures that I will choose to take in the future.
Feedback Memo
1. So far, the feedback that I've received was mostly positive. I see that others agree with the brand that I am attempting to build for my ventures. I will persevere with this idea.
2. I'm very sure after I receive more feedback for my ideas that I will find many solutions to "bugs" for unexploited opportunities. I should do more to reach out to potential customers about feedback for my ideas.
3. I am looking to use my core competencies and strengths to reach out to the young adult demographic aged from 18 years of age to 25 years of age, but I will also do research and learn how to target children for products/services.
2. I'm very sure after I receive more feedback for my ideas that I will find many solutions to "bugs" for unexploited opportunities. I should do more to reach out to potential customers about feedback for my ideas.
3. I am looking to use my core competencies and strengths to reach out to the young adult demographic aged from 18 years of age to 25 years of age, but I will also do research and learn how to target children for products/services.
4. I should continue to promote "life hacks" as part of my brand in the future.
5. I will continue to have the mindset that I have toward all the product lines that I plan to develop.
One critique I would like to offer is that perhaps you should make your posts more readable. The color of the font and the background do not work well together. Other than that I think the overall the idea and organization is good. Marketing to people in your age bracket I feel like always has more potential to be successful because you know the most about it. The changes that you made and incorporating "life hacks" is good because I feel like it is a way to make your idea stand out from the rest. Good luck!
ReplyDeleteBrian, you clearly have a good handle on what you are offering and to who. This idea napkin is clear and easy to understand as its concepts flow together smoothly and easily. The only criticism I might have is that the font and format of your napkin makes your concept difficult to fully grasp and understand as the feedback memo is tiny while the napkin itself is much larger.
ReplyDeleteBrian, I like how you know exactly what your plan is and how you plan to execute it. You have plenty of information and your post seems pretty detailed which shows that you know what you are doing. You took the advice of those that commented on your previous napkin idea and sort of altered your post. I definitely think you will have more success since the customers that you are targeting are within the same age bracket as you.
ReplyDeleteHi Brian,
ReplyDeleteI think it's great that you already know what career path you want to take! I think you chose the perfect age market for your product. I think your product will be successful because you seem to have a great idea of your product and seem very determined to succeed. Overall, great job!
Drive onward and keep doing excellent work, man. your best hiring decisions for more lifehack ideas will be from some of the laziest people you know and that's because they will find the easiest way to complete tasks in order to continue doing nothing.
ReplyDeleteBrian,
ReplyDeleteI think your venture is a great idea and I particularly love the name "Life Hacks". Everything you have said in this post is easy to understand and is also well-written. The only thing I have to say would be that you may want to add more details on what exactly your venture is going to do and maybe distinguish what makes this something that can be completely independent and not just a new tab on amazon.com.