The Amazon Whisperer

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 
• In my business concept, I plan to make most of my revenue throughout the summer and the fall/winter seasons. I plan to have an online store as the brick-and-mortar for product offering. 
• Describe what kind of product offering you believe should be next. What's the next thing your customers want?
• The next thing that my customers would want is BioRead. For BioRead, I want to develop a mobile application that can give customers the ability to use biofeedback technology which will assess their physical and mental state. I want to also create a complimentary device that would remind consumers to track their BioRead throughout the week. 
• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
• I believe that it will enhance my existing product because it will be add to our brand's technological product lines which will be marketed and sold during the summer and fall/winter seasons. It will improve the user experience by simply offering a better lifestyle product to fans of our other products. It will foster customer loyalty and brand loyalty. 
• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

• The producer of Mindplace describes it as the leading manufacturer of Biofeedback devices since 1988. It is used learn to control psychological stress and overcome anxiety; improve focus and concentration; increase mind/body awareness and relax deeply; and for meditation. It is being sold on Amazon for $99 per unit.
• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
• The customer reviews are mostly positive. Customers do not like the product's design and the setup/installation process for each session. However, what most people like about it is its effective use during meditation/yoga practices.
• Describe what design/usability changes you'd make to the product. 
• I'd make it with tougher metal/wood instead of plastic. No matter how great product is, if it has a cheap plastic design then consumers will undervalue the product. In this picture, the product appears to have metal style and finish. But some customers, when they opened their package that they were discovering a lesser version of what they ordered online. 
• Describe why you think this product would make a good addition to your current product/service offering.
• It will add a bit of variety to my current product offering. I want to open product lines that allow for all types of innovation which will improve people's lives and keep customers satisfied and excited for what will be created next by us.