Reading Reflection
of
The New Rules of Social Media Series by Brian Halligan and Dharmesh Shah
- Topics: Getting Found in Google, Getting Found in Social Media, Converting Prospects Into Leads
To piggyback off of the foreword penned by David Meerman Scott, online marketing strategist and author, this book is great because for any business person or social entrepreneur that's looking to find practical steps and solutions to grow and spread an idea made from scratch. Inbound Marketing can even teach those who already dedicate their time, money, and energy into effectively reaching out to customers and retaining a loyal consumer base.
Shah outlines in Chapter 8 how we can look past using just the standard trending social media outlets - Facebook, Twitter, Intragram - and add them to a more diverse arsenal. There are sites on the rise, such as LinkedIn, that can be used as resources. Halligan and Shah write on how to use the features of LinkedIn to connect with others in your network. After a while, you begin to realize that to stay with or above your competition you should know them like you know your friends on your personal Facebook page.
In summation, I feel that this text has help prepare me to enter the business industry. With a budget close to around $35 (the balance in my savings account), I'm sure that I will need to certainly gain knowledge of how I can use PR agencies and resources to my advantage. Moreover, when considering the institution that I will have to set up for my business, the concepts explained toward the back half of the Inbound Marketing text will help me in recruiting the team that I'll need to serve specific roles in my strategies.
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