Sunday, June 12, 2016

Idea Napkin No. 1

  • Who I am
    • I am a public relations student with a good background in social studies, statistics, business marketing and writing. My talents include the ability: to effectively lead groups for small and large projects and to strategically communicate to communities using a variety of a different channels. 
  • What I am offering to customers
    • I am offering customers the piece of mind that comes from purchasing my products and services. We don't buy the things that we need; we usually buy the things that we think we need. And usually that list is influenced by other people who may not even be in our lives. What I offer is a convenient customer services and products that minimize the list of hassles that we deal with every day. 
  • Who my customers are
    • My customers are young adults, aged 18-25. They are the demographic that I have the most knowledge on. The younger generation is control and the people of this generation recognize great ideas. My peers and I are constant seekers of "life hacks", or products and services that make living a lot easier. What my customers all have in common: the rationale to buy new products and services and the technology to view the various platforms used for marketing and promotion. 
  • Why my customers will spend money to use my product/service
    • Customers would actually pay money to use my products and services because, simply put, they are things that solve the unmet needs of the average young adult in the U.S. Also, these products/services stand to benefit kids, the old, and families in the long run. 
  • What my core competencies are.
    • What I have is confidence and the vision for planning. I think my charisma sets me apart, and ultimately, this sets my products apart. Many ideas can be great, but they need driving forces for them to truly reach their full potential. 

These elements do mix well each other. It would difficult to become an entrepreneur and not understand what your talents are or who you are or who your customers. In the end, having the knowledge of these things lets you know where you can go with your ideas. And writing them all done allows you to reflect on your own concepts and ideas. After writing this, I've realized more about where I stand for my future entrepreneurial pitches. 

2 comments:

  1. Hello Brian,

    I can relate very much with your whole thought process on how you service and product will ultimately make life easier for the user. For the most part that is all product and services, ways to make life easier. And by having a product/service that can offer that then you have a chance to be successful. You have the right mindset to be able to make it happen and make it work.

    ReplyDelete
  2. Hi Brian,
    I think the "life hack" route is a great direction to take your venture. The 18-25 year old age the peak demographic that looks for life hacks, but it is something that is so very applicable to all generations so I think that is a perfect way to sell your idea. The life hack idea also plays right into the buying what you think that you need dynamic because the 18-25 age group is very status conscious and wants to look rich even though they are not and buying what you think you need plays right into it. Great Job!

    ReplyDelete