Tweaking the Innovation

Introducing KAJUKO 

KAJUKO is a portable Bluetooth cooler that you can roll around. The device has a system that has a radio and wifi. The radio has a karaoke feature, and a feature that allows you to connect to Spotify.

Along with that, the product can store up to 6 mb of music and it has a USB charging port. It carries up to 24 bottles, and the insulation packing keeps drinks cold for up for 3-5 hours.

Revenue drivers: Blue-tooth speakers, karaoke radio, cooler

Items:

cooler
different colors - blue, green, red, black
transportation (roller model vs carry-on model) - would introduce an innovation that would allow consumers to choose a KAJUKO that could be packaged for rolling or carrying around.

dual speakers
karaoke machine - would introduce innovation with an app that would allow for consumers to load their favorite songs and playlists


At the core level: Customers need a product that can not only store their favorite drinks but also liven up the party with friends.

At the tangible level: The product combines quality insulation package with modern technologies. Customers can purchase the product instead of buying its two separate components.

At the augmented level: The product is offered with a 12 mo. manufacturer's warranty. The products will be sold at big-box department stores and on the Internet. KAJUKO would offer discounts.