Saturday, May 21, 2016

Identifying Local Opportunities

State, South Florida jobless rates down slightly in April
Story:
Description: The Miami Herald reported on updates to South Florida’s unemployment rate in the second quarter. The paper reported that the unemployment rate was 5 percent and the number of jobs rose 1.9 percent over the year. Jobs in construction, finance and insurance rose.
The Problem: South Florida residents are having a hard time finding jobs.
The Who: The Department of Economic Opportunity in Florida
Opportunity: Florida’s DEO should create a campaign that promotes its programs for technical training and educate the public on industries that are enjoying a rise in employment.

COURTS - PETA, animal groups sue USDA over Seaquarium's killer whale Lolita
Story:
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/15CFA05F930A5BF0?p=AWNB
Description: Miami Herald reporter Chabeli Herrera reported on PETA’s lawsuit against Seaquariam. Apparently PETA and other animal rights groups are upset with theo rganization’s violation of the Animal Welfare Act.
The Problem: PETA, other animal groups want a killer whale, Lolita, to be set free.
The Who: Seaquarium
Opportunity: Seaquarium should release the whale in a way that acknowledges and apologizes for its violation of the law. A great opportunity for the company would be to release the whale for the public to see so everyone can watch Lolita roam free.

The fast-food chain cites the rising cost of human beings working the counter.
Story:http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/15CFDCA8D22F6540?p=AWNB
Description: Tampa Bay Times reporter Justine Griffin wrote this story on fast-food chains that are looking into placing digital kiosks for customers to order their meals. Apparently, McDonald’s has already looked into the idea and has debuted the new system at a restaurant in Tampa Bay. Pizza Hut, KFC, and Wendy’s were looking into it as well.
The Problem: This would replace fast-food workers, and, in the process, this would cause a huge spike in unemployment and a change in how companies handle customer service.
The Who: Fast-food workers and the general public
Opportunity: This would be an opportunity for a competing fast-food chain to employ fired workers who are apprehensive about their future with these companies. Have a campaign that showcases the workers’ benefits and how their positive attitudes equate to unmatchable customer service.

BLAZE DESTROYS FAMILY HOME
Story:http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/15CF88102F3D1038?p=AWNB
Description: Tampa Bay Times staff reported on a fire which destroy the home of Johnson Frye Jr., an inheritor of a post-World War II home. Frye said he was sleep when the fire started and the smoke woke him up. Firefighters responded, but by the time that they arrived, the structre was already heavily damaged.
The Problem: The house was uninsured, and Frye’s family needs money to renovate the house.  
The Who: Frye’s family and the community of U.S. army veterans and family.
Opportunity: This would be an opportunity for an organization or a company that focuses on the protection of U.S. veterans’ homes to donate to the renovation of Frye’s home. It would be an excellent PR move and decent act of kindness in response to the tragedy that struck the home
.
With performances by the decade's biggest R&B, hip-hop and grunge acts coming to Tampa Bay, nostalgia tours are having a moment right now.
Story:  http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/15CECF7793C67060?p=AWNB
Description: Tampa Bay Times reporter Jay Cridlin wrote this story on Puff Daddy’s country-wide tour, Puff Daddy and the Family, which will hit Tampa in a few months. The artist plans to bring out popular hip-hop artists and R&B singers from the ‘90s to recreate what Puffy calls a moment in hip-hop. He plans to bring out a few artists who were on his label and other musicians.
The Problem: This tour stop is competing with another a ‘90s nostalgia grunge rock tour called Make America Rock Again. Many attendees of this show will be from the same age demographic. Ticket sales for both tours will heavily compete against each other to an audience that loves the sounds of the ‘90s.
The Who: Puff Daddy.
Opportunity: Promotion, promotion, promotion. Puff Daddy’s group should advertise more in local areas around the Amalie Arena.



6 comments:

  1. This comment has been removed by the author.

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  2. Hey Brian, I thought it was cool how you formatted your post by adding the "Opportunity" part to each article about a local problem. I'm not sure if the assignment only asked for problems, but it was interesting to read some of the articles you posted that were not necessarily problems that directly affected the community but rather competition for ticket sales like the P-Diddy article. The blend of modern artists with the 90s artists was nice to read about. [Sorry about the deleted comment; there was a typo.]

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  3. Brian,

    A nice wide variety of articles that you found that were interesting reads. I found the Puff Daddy one to be very interesting. I also found your "opportunity" that you found for the fast food one to be interesting, that is a viewpoint I would not have ever thought of. Overall, well done.

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  4. Brian,
    I like that you provided a wide variety of local opportunities as well as a breakdown of each problem. More specifically, it's interesting that you found an article addressing the unemployment rate in South Florida and the scarce number of job opportunities for residents. I'm from South Florida so this article was particularly interesting for me to read. Additionally, I really enjoyed the article about competition in ticket sales- it was a unique local opportunity and the first I've read regarding entertainment in the community.

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  5. Hey thank you so much for sharing. I think the concept of considering paying people who work the counter more at fast food restaurants is interesting. There is a lot of controversy about that with the minimum wage and what not, so it is interesting seeing this perspective. I think fast food restaurants need to be prepared for paying people to be going up because that is simply how things work. It is going to get more expensive to own businesses. These are all very interesting though and thank you for sharing. I can't wait to see if you come up with any solutions for these things.

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  6. I think these problems were very diverse and you tackled each one with very good ideas on how to solve them. I think you had great ideas for the first issue- in rough economic times there must be a lot of people out of jobs and education and trainings would definitely give unemployed workers a competitive edge. Thanks for sharing!

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